How to Grow Your Business With S.P.E.E.D.

I always recommend that we apply systems thinking to our businesses. The above is  ”rocket ship” analogy that I have found to be very effective in getting that message across.

There are five main modules to the total system. These five modules are all subsystems of the total process.

  •  The TRAFFIC System
  • The CONVERSION System
  • The DELIVERY System
  • The LIFETIME VALUE System
  • The REFERRAL System

Invariably, we tend to focus on delivering a great product or service to our clients i.e. the DELIVERY System. However, for our business to realize its full potential we need to have all of the other systems in place – and working optimally.

In my experience, I have found that the most effective system of all (for most businesses) is the REFERRAL System – but referrals generally happen by accident. This does not have to be the case. We can get tremendous benefit by systemizing our referrals.

Also, we tend to think we need more TRAFFIC. However, the constraint for most businesses is usually the ability to convert from unique web visitors to qualified sales leads and then to clients i.e. we need to work on our CONVERSION System.

In other words, we need to be able to CONVERT our existing traffic before we start spending money on new traffic.

These are just a few of the principles that I will be covering in my soon to be released book:

How To Grow Your Business with S.P.E.E.D. – scheduled for release in August 2014 – stay tuned for more updates.

Content Marketing – Where to Start

I was about to write about the importance of Content Marketing when I came across this great post by marketing expert, Heidi Cohen which covers the topic in great detail. As you can see by the chart below the volume of content on the internet is exploding.

Digital content created -  Kleiner Perkins Caufield Byers-1

No matter what you are selling, if your potential clients are researching online prior to purchase, then you really need to start either creating or curating content – preferably both.

Creating is self explanatory. Curating means that you are effectively identifying content written by others that would be useful to your audience and sharing it – of course always giving credit to the original author.

Content Marketing takes many forms and you need to set some clear goals and work to a plan. A key part of that plan involves the setting up of an Editorial Calendar and sticking to it.

By publishing quality content that provides answers to the questions that your prospects are asking you are effectively creating Lead Magnets on the internet that drive targeted traffic to your sales funnel. This applies in both the B2B and B2C markets.

According to Heidi:

“Content marketing is white hot!
As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales”

Here is the original article by Heidi Cohen:

ᔥEverything You Need to Know About Content Marketing (Charts)

Happier than a Camel on Hump Day – Priceless!

Now this is funny!  Just checked – over 5 mill views on Youtube to date. Apparently the camel voice is played by a Broadway actor – Chris Sullivan. I am guessing that GEICO are over the moon with this latest addition to their “Happier than…” campaign.

For the record , GEICO is owned by Warren Buffet’s group – Berkshire Hathaway. In 2011, they spent $994 Mill on advertising – about 6.5% of the company’s premiums. Would have jumped significantly since then. Word has it that Buffet would spend up to $2 Billion on GEICO ads if he could – certainly helps with the ad budget if the Chairman likes the ads.

7 Fatal Website Mistakes…and how to avoid them

I recently created a new report  for Panorama Synergy. The goal was to provide some useful tips to real business owners (not techies) on how to have a website developed that actually made sales…as opposed to just looking good.

Judging by the feedback it seems that it struck a chord with many people.

You can download the free report here. I hope you enjoy it. Download Special Report

For God’s Sake – Even the Pope is Blogging!

pope_bloggingOK – even the Pope gets it! If you ever needing convincing that Social Media is here to stay then you have to look no further than the Vatican. Pope Benedict XVI has just instructed his priests to get out of the pulpit and start blogging. Here is an excerpt of what he had to say:

“The spread of multimedia communications and its rich menu of options might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel”