THE NEW RULES is a music album inspired by the book – How to Grow Your Business with S.P.E.E.D.
You can preview the album here:
Also Available Now – How to Grow Your Business with S.P.E.E.D. – FREE Quick Start Guide – Download Here
I always recommend that we apply systems thinking to our businesses. The above is ”rocket ship” analogy that I have found to be very effective in getting that message across.
There are five main modules to the total system. These five modules are all subsystems of the total process.
Invariably, we tend to focus on delivering a great product or service to our clients i.e. the DELIVERY System. However, for our business to realize its full potential we need to have all of the other systems in place – and working optimally.
In my experience, I have found that the most effective system of all (for most businesses) is the REFERRAL System – but referrals generally happen by accident. This does not have to be the case. We can get tremendous benefit by systemizing our referrals.
Also, we tend to think we need more TRAFFIC. However, the constraint for most businesses is usually the ability to convert from unique web visitors to qualified sales leads and then to clients i.e. we need to work on our CONVERSION System.
In other words, we need to be able to CONVERT our existing traffic before we start spending money on new traffic.
These are just a few of the principles that I will be covering in my soon to be released book:
How To Grow Your Business with S.P.E.E.D. - Check out the The New Rules Album.
I was about to write about the importance of Content Marketing when I came across this great post by marketing expert, Heidi Cohen which covers the topic in great detail. As you can see by the chart below the volume of content on the internet is exploding.
No matter what you are selling, if your potential clients are researching online prior to purchase, then you really need to start either creating or curating content – preferably both.
Creating is self explanatory. Curating means that you are effectively identifying content written by others that would be useful to your audience and sharing it – of course always giving credit to the original author.
Content Marketing takes many forms and you need to set some clear goals and work to a plan. A key part of that plan involves the setting up of an Editorial Calendar and sticking to it.
By publishing quality content that provides answers to the questions that your prospects are asking you are effectively creating Lead Magnets on the internet that drive targeted traffic to your sales funnel. This applies in both the B2B and B2C markets.
According to Heidi:
“Content marketing is white hot!
As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales”
Here is the original article by Heidi Cohen:
Now this is funny! Just checked – over 5 mill views on Youtube to date. Apparently the camel voice is played by a Broadway actor – Chris Sullivan. I am guessing that GEICO are over the moon with this latest addition to their “Happier than…” campaign.
For the record , GEICO is owned by Warren Buffet’s group – Berkshire Hathaway. In 2011, they spent $994 Mill on advertising – about 6.5% of the company’s premiums. Would have jumped significantly since then. Word has it that Buffet would spend up to $2 Billion on GEICO ads if he could – certainly helps with the ad budget if the Chairman likes the ads.
I recently created a new report for Panorama Synergy. The goal was to provide some useful tips to real business owners (not techies) on how to have a website developed that actually made sales…as opposed to just looking good.
Judging by the feedback it seems that it struck a chord with many people.
You can download the free report here. I hope you enjoy it. Download Special Report