Online marketing at its finest…..whether you are an American Idol fan or not, you cannot help but be amazed at the guts of this young guy – David Cook. He took a song from a totally different type of artist/genre and turned it on its head. A great example of the combined power of traditional media (Television) and new media (YouTube) in potentially launching a career.

Turn your speakers up to 11 and enjoy!

The Problem With Music

I just had to include this article. What a great insight into the music industry.

The Problem With Music by Steve Albini

Whenever I talk to a band who are about to sign with a major label, I always end up thinking of them in a particular context. I imagine a trench, about four feet wide and five feet deep, maybe sixty yards long, filled with runny, decaying sh!@. I imagine these people, some of them good friends, some of them barely acquaintances, at one end of this trench. I also imagine a faceless industry lackey at the other end holding a fountain pen and a contract waiting to be signed. Nobody can see what’s printed on the contract. It’s too far away, and besides, the¬†sh!@ stench is making everybody’s eyes water. The lackey shouts to everybody that the first one to swim the trench gets to sign the contract. Everybody dives in the trench and they struggle furiously to get to the other end. Two people arrive simultaneously and begin wrestling furiously, clawing each other and dunking each other under the sh!@. Eventually, one of them capitulates, and there’s only one contestant left. He reaches for the pen, but the Lackey says “Actually, I think you need a little more development. Swim again, please. Backstroke”. And he does of course.

Thank you Steve.

And of course that is the reason bands like the Arctic Monkeys choose to bypass the whole system and promote their music via the Net.