Wow! You gotta hand it to Domino’s Pizza. Their latest campaign “Pizza Turnaround” takes some serious b@lls. Imagine going to your boss and saying: “Hey, I got a great idea – lets spend a few million bucks on an ad campaign telling everyone that our product has sucked in the past…but now it is going to be much better and here’s why”.
Just wait to be led out of the room in a strait jacket!
Well, that’s exactly what Domino’s Pizza have done with their latest ad campaign. They have come out and admitted that their pizzas used to “taste like cardboard”…but now they are better. Oh really?
The jury is still out as to whether this is one of the dumbest or the smartest campaigns of all time.
You be the judge.