I was about to write about the importance of Content Marketing when I came across this great post by marketing expert, Heidi Cohen which covers the topic in great detail. As you can see by the chart below the volume of content on the internet is exploding.
No matter what you are selling, if your potential clients are researching online prior to purchase, then you really need to start either creating or curating content – preferably both.
Creating is self explanatory. Curating means that you are effectively identifying content written by others that would be useful to your audience and sharing it – of course always giving credit to the original author.
Content Marketing takes many forms and you need to set some clear goals and work to a plan. A key part of that plan involves the setting up of an Editorial Calendar and sticking to it.
By publishing quality content that provides answers to the questions that your prospects are asking you are effectively creating Lead Magnets on the internet that drive targeted traffic to your sales funnel. This applies in both the B2B and B2C markets.
According to Heidi:
“Content marketing is white hot!
As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales”
Here is the original article by Heidi Cohen: