Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!

Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.

The fact that they are now choosing to spend their money on a Net based campaign would have to make other big companies question the value of their own traditional media strategies. It is likely that many others will follow suit.

Why are they doing this?

Simply because the “eyeballs” of their target demographic (18 to 35 year olds) have moved elsewhere – to places like Facebook. Twitter and other social media sites.

Besides, Pepsi can get much more “bang for its buck” by spreading its dollars over a longer term, online marketing strategy than with a single, big spend on a one-time event such as the Super Bowl.

Yep – watch out for a landslide.

But, just for old times sake, let’s take a look at one of the most famous Pepsi ads of all time.

Turn your speakers up to 11 and enjoy!

Twitter Strategy Takes Author to #1 on Amazon

When hack golfer, John Richardson told veteran PGA Tour player, Sam Torrance that he planned to drop 33 strokes in 363 days, Torrance replied: “Dream On”

Well the breaking news today is that, not only did John reach his goal, but the book Dream On has just gone to #1 in the Amazon best seller list for Golf. Yes, John Richardson did what he set out to do. He broke par within a year despite having a full time job and a young family.

Dream On is the story of how he got there.

But the untold story, is the novel way in which he chose to market his book. John Richardson, made a deliberate decision to shun the traditional book launch approach. Instead, he relied on the power of social media phenomenon, Twitter to drive the publicity campaign for his book.

According to John: The fascinating thing is how it shows the power of twitter vs old media. I actively chose not to have an old-fashioned launch

As one marketer put it “Twitter is word of mouth on Steriods”. Well John Richardson has proven that to be true.

Having amassed some 4000+ followers on Twitter, John used Twitter to spread the word.

But he didn