Well the breaking news today is that, not only did John reach his goal, but the book Dream On has just gone to #1 in the Amazon best seller list for Golf. Yes, John Richardson did what he set out to do. He broke par within a year despite having a full time job and a young family.
Dream On is the story of how he got there.
But the untold story, is the novel way in which he chose to market his book. John Richardson, made a deliberate decision to shun the traditional book launch approach. Instead, he relied on the power of social media phenomenon, Twitter to drive the publicity campaign for his book.
According to John: The fascinating thing is how it shows the power of twitter vs old media. I actively chose not to have an old-fashioned launch
As one marketer put it “Twitter is word of mouth on Steriods”. Well John Richardson has proven that to be true.
Having amassed some 4000+ followers on Twitter, John used Twitter to spread the word.
But he didn